Presented by Eng. Tarek Gamal – Managing Partner, APPStairs
On April 26th, 2025, APPStairs had the privilege of delivering a powerful hands-on workshop during the MBRU Dental Symposium. Titled “The Digital Patient Journey: Transforming Dental Practices for the Modern World,” the session empowered dental professionals and graduating dentists with real strategies to launch and grow digital-first clinics.
🚀 Module Highlights: A Practical Approach to Digital Dentistry
We structured the session around four key modules designed to move attendees from concept to execution:
🧲 Module 1: Digital Marketing & Patient Acquisition
How modern patients search for and choose clinics online
Crafting your first patient funnel using Instagram, TikTok, SEO, and WhatsApp
Building visibility and trust through content marketing and digital campaigns
🧭 Module 2: Mapping the Digital Patient Journey
Understanding each stage: from awareness to booking, treatment, and advocacy
Tools that eliminate digital friction: automated booking, WhatsApp flows, and post-care follow-ups
Real-world journey mapping to improve patient satisfaction and retention
💼 Module 3: Personal Branding for the Modern Dentist
Your name is your brand: why patients book with people, not just clinics
Creating a strong online presence with reliable content, authentic visuals, and educational storytelling
Platforms that matter: Instagram, LinkedIn, TikTok, and your own website
🛠️ Module 4: Tools & Tech for a Digital Practice
Must-have systems for clinics: CRM, automated messages, AI content creation, and feedback collection
Real-world tools like Chatter, MetaDoc, Calendly, Google Reviews
Bonus: How to build your own GPT for content planning and automation
📊 What Attendees Gained
By the end of the session, every attendee walked away with:
A ready-to-use digital marketing plan
A customized patient journey map
A clear understanding of personal branding in healthcare
Exposure to smart tools and AI systems they can begin using today
💡 Real Case Studies, Real Impact
We brought our stories to life with real client examples, showing how digital transformation delivers results:
MetaDoc: 50+ healthcare services through one digital system
Chatter: Clinics responding to patients in under 5 seconds
Spanish Center Dubai: TikTok strategy that boosted visibility and bookings
Royal Spanish LASIK Center: 800% organic traffic growth in 3 months
📚 View the Full Workshop File
Want to explore all insights, slides, and references we shared?
