Chill App
Car care at your doorstep: live booking, real-time tracking and in-app payments.
18,000+monthly active users
Read the case study 
APPStairs: software, app and AI development agency in Dubai
We design, build and grow apps, AI agents and SaaS. Since 2016.
ScrollOur partners, from bold startups to regional names. 1,000+ clients and 500+ products shipped.
Selected work. Products and growth we're proud to put numbers on.
All case studiesChill App Marketing
Performance campaigns across TikTok, Meta, Snapchat and Google that made Chill a household car care name.
40,000+purchases in 6 months
Read the case study Tayba Gourmet
Food and grocery delivery built for the Gulf, with loyalty, gamification and localized payments.
94%of purchases from returning buyers
Read the case study Spanish Center Dubai
Full-funnel acquisition for LASIK, IV therapy and eye care across Instagram, Google and search.
3,000+leads in 3 months
Read the case study What we do for clients. From the first sprint to the tenth market.
Web & mobile development
One team ships your web platform and your iOS and Android apps, on the same backend.
iOSAndroidWebAPIs
AI automation & custom agents
Agents that read the message, decide and act across your tools, around the clock.
AI agentsWhatsAppCRM
Social media & growth marketing
Scroll-stopping content plus paid campaigns, measured down to the order.
ContentMedia buyingAnalytics
Digital transformation consulting
Audit the business, set the roadmap, then stay through rollout and training.
AuditRoadmapTraining
Founders who ship with us
Ten years building alongside fast-growing teams in the UAE and KSA.
Our products. Software we build, run and use every day.
All products
chatter
SaaS · Team workspace
Peak
Your team's office, from anywhere: who's in, tasks, calendar, docs and AI agents in one place.
Our stack
Tools proven across real client work.
Next.js · Web Development
Our primary framework for production web platforms. From SaaS dashboards to healthcare portals, we've shipped 10+ Next.js projects — delivering fast, SEO-optimised apps to clients in weeks, not months.
Next.js
The team. Engineers, marketers and strategists at one table.
Hover a cardEvery business in the region is becoming a software business. The tools to build are everywhere now.
What's scarce is knowing what to build, what to automate and what to leave alone, then shipping it with the people who'll run it.
That takes engineers, marketers and strategists who sit at the same table. That's why APPStairs exists.
Dubai × 10 years
Start with the business, then the software.
Managing Partner
Strategy & client partnerships
Transformation roadmaps
Client relationships
Build what the market is about to need.
Business dev & innovation
New products & partnerships
- Chatter AI & Peak
AI opportunities
Chief Technology Officer
Web, mobile & backend
Next.js & React Native
Real-time backends
Automate the boring 80%. Keep people on the 20%.
Software Solutions Manager
AI agents & integrations
- Custom AI agents
WhatsApp & CRM flows
Hook in the first 2 seconds, or it's gone.
Business Development Manager
New clients & partnerships
- Client partnerships
Growth & go-to-market
Questions we get asked.
What does APPStairs do?
APPStairs is a software, app and AI development agency in Dubai. Since 2016 we have designed, built and grown web and mobile apps, AI agents and automation, and marketing for businesses across the UAE and Saudi Arabia.
Why choose APPStairs as your software agency in Dubai?
Engineers, designers, marketers and strategists work as one team, so the same people plan, build, launch and grow your product. We have shipped since 2016 for clients such as Chill, Tayba Gourmet, Metadoc and Spanish Center Dubai, we build and run our own SaaS products (Chatter AI and Peak), and we work in English and Arabic.
Where are you based, and which markets do you serve?
Our office is on Level 14, Boulevard Plaza Tower 1, Downtown Dubai. We work with clients across the UAE and KSA, in English and Arabic.
Do you build both web and mobile apps?
Yes. We build custom web apps and iOS and Android apps end to end: UX and UI design, front end, back end, admin dashboards, and integrations with payment gateways, CRMs and analytics. Recent work includes the Chill car care app and the Tayba Gourmet ordering app.
Can you build an AI agent or chatbot for my business?
Yes. We build custom AI agents trained on your own data that answer customers, qualify leads and handle bookings on WhatsApp, Instagram and your website, and we automate the repetitive work around them, such as CRM updates and follow-ups.
Do you also handle marketing?
Yes. Our growth team plans and runs social media content and paid campaigns on Meta, TikTok and Snapchat. Chill's campaigns with us drove more than 40,000 purchases in six months.
How does a project start?
With a free discovery call. We then look at your goals, users and data, and agree a clear scope, timeline and team, so you know what ships when, and what it costs, before we start.
How much does a project cost, and how long does it take?
It depends on the scope. After the discovery call you get a written scope with a timeline and price. During the build you see weekly releases you can test, with one point of contact on our side.
What happens after launch?
We measure, improve and scale the product with you, or hand it over cleanly to your own team.
What are Chatter AI and Peak?
They are our own SaaS products. Chatter AI is one inbox for WhatsApp, Instagram, Facebook and web chat, with AI that answers routine questions. Peak is a virtual office for teams: who's in, tasks, calendar, docs and AI agents in one place.
How can I contact you?
Message us on WhatsApp or call +971 54 267 0171, email letstalk@theappstairs.com, or book a call on our contact page. Our team replies within one business day.