Brand Strategy
Comprehensive brand positioning and messaging framework
For Tayba Gourmet
Full-stack restaurant app for Tayba Gourmet — seamless ordering, real-time kitchen tracking, menu management, and a loyalty rewards system.

Tayba is a fast-growing food and grocery delivery app tailored for GCC markets, offering users a seamless way to shop, schedule meals, and access premium dining options. Focused on cultural relevance, trust, and user-centric innovation, Tayba delivers convenience and curated service across UAE and KSA — with new market expansion into Egypt.
Tayba aimed to scale its food delivery app across the UAE while entering the Saudi market — all with limited market awareness, a fragmented user base, and region-specific operational complexities.
We rolled out a feature-rich digital experience with regional localization, advanced gamification, a revamped loyalty program, and targeted push/in-app campaigns. We also integrated payments for new markets and enabled CRM-ready user data exports to fuel retargeting.
We rolled out a feature-rich digital experience with regional localization, advanced gamification, a revamped loyalty program, and targeted push/in-app campaigns. We also integrated payments for new markets and enabled CRM-ready user data exports to fuel retargeting.
AppStairs helped us scale Tayba with precision. Their team delivered fast, understood our needs, and made the app smarter and more engaging for our users.
— Mr. Ayman, Mr. Ayman, Tayba Gourmet CEO
Comprehensive brand positioning and messaging framework
Multi-channel marketing campaigns with targeted reach
Engaging content across all digital platforms
Real-time performance tracking and insights
Launched a Scalable Food Delivery & eCommerce Platform
Gamified Engagement & Loyalty Features
Localized Experience for UAE, KSA, and Egypt
Secure Payments & CRM-Ready User Infrastructure
Smart Campaign Management and Push Notification Logic
“AppStairs helped us scale Tayba with precision. Their team delivered fast, understood our needs, and made the app smarter and more engaging for our users.”
Generate an AI-driven plan tailored to your scope and timeline — in under a minute.

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